Bhai, suno! Kal hi meri cousin ne poocha – * “Business badhane ke liye itna paisa kaha se lau? “Toh dekh kar hi dar lagta hai TV ads!”
“Mobile uthao, digital marketing chalao.” Maine usey ek hi baat boli
Aur yeh sirf uske liye nahi: agar aap bhi Sales badhana chahte ho, customers ke paas jaana chahte ho, ya online presence banana chahte ho. Digital marketing aapka sabse sasta aur powerful dost hai.
1. TV vs Digital Ads: Cost Ka Khel ek billboard ka rent? 1 mahine ka 2 lakh in Mumbai. Facebook advertisement? Roz ka 200 rupee se shuru.
Full-page newspaper ad: more than ₹50,000 (Aur padhne wale? Uncle Log, mostly
- Instagram advertisement: ₹500 per day (Aur dekhne wale? Indeed, woh 25–35 saal ke jo aapko khareedna chahte hain.
*Mera’s own experience: A coaching class for Maine apni is available for ₹3000 per month through Google Ads. Thirty-seven students in one machine!
2. Customer Bhejo, Paise Na Bhejo * “Chalo gali-gali mein pamphlet baanto!” is an example of traditional marketing.* “Unhi logon ko message karo jo actually chahte hain!” * “Digital marketing hai jaise”
Aap target kar sakte ho:
Location (Sirf Delhi ke log dikhe ad)
Interest (Jo log gym jaate hain unko protein powder ka ad)
- Conduct (Jisne aaj subah “best laptops” Google kiya usko laptop offer dikhao)
Aur haan… Agar ad kaam nahi kar raha? ** Two minutes mein band karo. No annual agreements. No stress.
3. Chhota Enterprise? **Badi Bimaari!
My friend Ramesh ki kahani suno:
Ek chota sa tiffin service tha – WhatsApp status pe daily menu daalna shuru kiya – 3 machines with over 50 loyal customers – Ab toh delivery ke liye 2 ladke rakhe hain
Yahi hai digital ki power – *kisi bhi size ka business ho, aap khel mein aa sakte ho.
4. Testing, testing, 1-2-3
Mein offline marketing:
One lakh ka ad chala diya – One machine baad pata chala koi farak nahi pada
Internet marketing mein:
- 500 ka ad chalao – 2 ghante mein pata chal jaata hai chal raha ya nahi – Agar nahi chal raha? Same paise mein, change karo
5. Kal Result, Aaj Shuru sabse badi galatfehmi? “Digital marketing seekhne mein saal lagte hain.”
Sach yeh hai: – Aaj Facebook page banao – Kal two posts daalo – Parso ₹200 ka ad lagao – Haan, itna simple hai
Last Word of Advice: Darr Ko Side Karo
Mere paas aise 10+ business wale aate hain jo kehte hain: * “Hum try karenge… par thoda baad mein.”
Unme se 90% kabhi start hi nahi karte.
Aap mat woh galti karo.
- Subah utho 2. Mobile uthao 3. Ek cheez try karo (Koi bhi – Google My Business listing, Instagram reel, WhatsApp status)
*1 hafte baad khud poocho: “Maine itni der tak wait kyu kiya?”
Agar confusion ho toh comment puch lena. Kar Dunda, main help!
