Many people believe that digital marketing is “bas online product bechna.“The reality is that it’s advertising, not sales.
Consider starting a brand-new café. Would you simply yell, “Coffee lo, coffee lo!” while standing outside? No, correct? Pehle would display posters, run advertisements, and perhaps even provide a complimentary sample. Digital marketing accomplishes this by establishing your brand before attempting to close a deal.
Why Digital Marketing Is More Like Advertising Than Sales
1. It’s Not Just About Transactions, It’s About Visibility
Conventional marketing is similar to a “buy now!” pitch.
Digital marketing is Hey, we are real! Here’s why we’re so great.
For instance, have you ever watched those Instagram reels that feature behind-the-scenes glimpses of brands? It’s making you notice them, not selling.
2. Establishes Trust First
Bolne se koi trust nahi banta, log straight into “Buy my product.”
However, people begin to like you if you provide helpful advice, offer solutions to issues, or amuse them (e.g., “5 Easy Breakfast Hacks”).
Sales apne aap ho jaati hai, but jab trust aa jata hai.
3. Long-Term Game Hai
Sales are an immediate outcome.
Digital marketing is like sowing seeds.Emails, blogs, and SEO are all slow but steady.
Par fayda lifelong milega, thoda patience rakho.
How Can I Promote My Business Online (Not Just Sell)?
- Content marketing: Don’t just promote; write blogs and videos that benefit your audience.
- Be relatable on social media. Stories Sunao, questions Pucho, and memes Banao.
- SEO: No hard-sell is required; let Google handle the organic traffic.
- Email marketing: Always include “week ki best tips” in your newsletters rather than “50% off now!”
Concluding Remark: Be a friend, not a salesperson
Is there a golden rule for digital marketing?”Pehle dikhao, phir samjhao, phir becho.”(They will first see you, then comprehend you, and finally purchase from you.)
Agar aap sirf “buy now” karenge, log ignore karenge. Even without discounts, they will return if your advertising offers value.
Are you prepared to change your perspective? Sales will follow after thoda branding and connection.
